Who’s Who of Alternative Investments Ecosystem


The traditional Alternative Investments ecosystem is made up of a variety of players, from Asset Managers and Investment Banks to Service Providers and Regulatory bodies. Before we delve into the details, here’s a quick overview of the key players in the Alternative Investments ecosystem, from an Investor’s perspective (the most important player in the ecosystem):

Asset Managers: These are the firms that raise capital from investors and invest it in alternative assets or strategies. Asset Managers come in all shapes and sizes, from large multi-asset managers with billions of dollars in Assets Under Management (AUM) to smaller, specialist firms.

Financial Advisors: Financial advisors play a significant role in the Alternative Investments industry by providing guidance, expertise, and personalized advice to investors looking to allocate their capital into alternative assets. They also help bring Investor to Alternative Asset Managers.

Investment Banks: Investment Banks play a key role in the Alternative Investments ecosystem, providing financing to Asset Managers and helping them raise capital from investors. They also provide advisory services on mergers and acquisitions and other strategic transactions.

Service Providers: A wide range of service providers support the Alternative Investments ecosystem, from Prime Brokers to Administrators, Law Firms and Accountants to Consultants, Marketing Firms and Placement Agents. These firms help Asset Managers start, manage and grow their business, and they also provide a range of services to investors, including due diligence and investment analysis.

Regulatory bodies: A number of regulatory bodies oversee the Alternative Investments ecosystem, including the Securities and Exchange Commission (SEC) in the United States and the Financial Conduct Authority (FCA) in the United Kingdom. These bodies set the rules and regulations that govern the industry and protect investors.

Now that we know the broad category of players who operate in the alternative investment ecosystem, let’s take a deeper look at the most important players in the ecosystem and what they bring to the table.


In the world of Alternative Investments, there are many different players that help to make the ecosystem function. However, none are more important than the investors themselves. This is because, without investors, there would be no investments! Asset Managers, Broker-Dealers, Custodians, and others provide the services that make Alternative Investments possible, but they are all dependent on investors for their livelihood.

Investors are the lifeblood of the Alternative Investments ecosystem. They provide the capital that Asset Managers use to buy and sell assets, trade assets with Broker-Dealers, and keep the owned assets in Custody accounts. Without investors, there would be no ecosystem.

Investors are also important because they provide the liquidity that allows the ecosystem to function. When investors want to sell their assets, they need to be able to find buyers in order to get their money out. This is why it’s important for there to be a large pool of investors in the ecosystem.

Another important role that investors play is providing the price discovery for certain (non-traditional) alternative assets. When investors buy and sell such assets, they effectively set the prices for those assets, similar to how it works in Capital Markets. This price discovery process allows the ecosystem to function efficiently. If there were no investors, there would be no way to determine the prices of such assets, and the ecosystem would grind to a halt.

Investors are the lifeblood of the Alternative Investments ecosystem. They provide the capital that Asset Managers use to buy and sell assets, trade with Broker-Dealers, and keep the owned assets in Custody accounts Without Investors, there would be no ecosystem
Wealth / Financial Advisory Firms

Financial advisors specializing in Alternative Investments have a deep understanding of the specific asset classes and investment structures involved. They stay updated on industry trends, regulatory changes, and evolving market conditions to provide accurate and relevant advice to their clients.

They play a crucial role in the Alternative Investments industry by educating investors, assessing suitability, selecting investments, diversifying portfolios, managing risks, monitoring performance, and providing ongoing guidance and support. They help investors navigate the complexities of Alternative Investments and make informed decisions aligned with their financial goals and risk tolerance

Asset Managers

An Asset Manager is a firm that makes decisions about what assets to buy or sell and when to buy or sell them on behalf of their clients. Asset Managers who invest in Alternative Investments are typically looking for investments that are not correlated with the stock market. They are looking for investments with higher potential upside that will provide diversification and help hedge against risk.

Asset Managers manage the capital that enables the ecosystem to function. Without Asset Managers, the market for Alternative Investments would shrink considerably as most investors who don’t have the time or energy to make investment decisions would allocate their capital to traditional assets. Asset managers operating in the alternative space have a number of responsibilities, including:

  • Conducting due diligence on potential investments

  • Monitoring investments and providing reports to investors

  • Overseeing the day-to-day management of investments

  • Making recommendations on buying, selling or holding investments

  • Working with other service providers, such as lawyers and accountants to ensure that investors’ funds are adequately protected, and any gains or losses are distributed efficiently.

Asset managers also play an important role in the alternative investments ecosystem because they are responsible for ensuring that the assets in a portfolio are performing as expected and that the risks are being managed effectively.

Thought Leaders & Academicians

A Thought Leader is an individual or organization that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. They are trendsetters and influencers, and their ideas and opinions are respected; often adopted by others.

Academics, on the other hand, are scholars or researchers who are affiliated with a college or university. They are experts in their field, and their work is generally published in academic journals.

While there is some overlap between these two groups, they play different roles in the Alternative Investments ecosystem. Thought Leaders are often the driving force behind new investment strategies and products, while academics provide the research and analysis that helps to validate these ideas.

Thought Leaders are usually practitioners who have “been there and done that”. They are often successful investors or fund managers who have developed a unique perspective on the market. This gives them the ability to generate new ideas and insights that can be extremely valuable to other participants in the world of Alternatives.

However, it’s important to remember that not all thought leaders are created equal. There are many so-called “gurus” out there who are nothing more than charlatans, peddling snake oil. It’s important to do your homework and only take advice from those who have a proven track record.

Academics, on the other hand, provide a more objective, independent perspective. They are not invested in any particular investment strategy or product, so their research is generally not biased. This allows them to provide a more comprehensive and unbiased analysis of new ideas.

Service Providers

The alternative Investments ecosystem is a complex and ever-changing landscape. In order to navigate this landscape effectively, it is important to understand the role that each type of Service Provider or Firm plays. The five key Service Providers in the Alts space include CPAs / Accounting firms, Custodians, Fund Administrators, Prime Brokers, Marketing firms and Legal firms.

  • Accountants / accounting firms provide financial reporting, tax, and other financial services to their clients. They provide accurate and timely financial reporting to investors.

  • Custodians are financial institutions that hold and safeguard assets for their clients and ensure that these assets are available when needed.

  • Fund Administrators provide a host of middle and back office services to the Asset Management firms and Brokers, including but not limited to Investor Servicing, Financial & Tax Accounting, Cash Management, Compliance and Regulatory reporting etc.

  • Prime Brokers are firms that provide clearing, financing, and other services to hedge funds and other Alternative Investment vehicles.

  • Marketing firms built marketing collateral, organize and manage fund raising events for Asset Managers.

  • Legal firms advise on the legal and regulatory aspects of launching and operating a fund. They also provide guidance on compliance with securities laws and regulations. In addition, they often represent managers in disputes with investors, regulators, and other third parties.

Students, Scholars & Researchers

One group of people that have played a significant role in the growth of Alternative Investments are students, scholars, and researchers. For one, these groups have helped to legitimize the industry by providing critical analysis and research that has been instrumental in the development of the sector. Additionally, they have played a key role in shaping the regulatory environment surrounding Alternative Investments and have helped to promote best practices within the industry.

As the Alternative Investments industry has grown in recent years, so too has the need for qualified individuals to enter the field and provide critical analysis and research. In response, a number of schools and universities have developed programs specifically geared towards Alternative Investments. These programs provide students with the skills and knowledge necessary to be successful in the industry.

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Disclaimer: The information provided in this blog is for general informational purposes only and should not be considered professional advice. The content is based on general industry practices and terminologies, and it may not be applicable to all situations. Please seek advice from a qualified professional or conduct further research before making any decisions based on this information. EzAlts Inc is not responsible for any inaccuracies or errors in the content. Any links or recommendations are not endorsements, and EzAlts Inc is not liable for any damages resulting from the use of this information.


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